The holiday season inspires us to be reflective. As fall drapes over our beautiful Zion landscape in anticipation of winter, we’re gobbling up every precious minute outdoors with loved ones – and we hope you will, too. When REI launched the #optoutside movement a few years ago, they gave priority to employees over profits. Rather than open stores on the …
Opt out of Black Friday and Visit Zion Instead
Last year, sports retailer REI announced that it would close its stores on Black Friday, sparking the #OptOutside movement. In 2016, over 2.25 million people on social media are pledging to #OptOutside, sharing photos and ideas of how they’ll be spending Black Friday communing with nature instead of fighting crowds of people trying to score shopping deals. The day after Thanksgiving …