#OptOutside: A Black Friday Tradition We Can Really Be Thankful For

The holiday season inspires us to be reflective. As fall drapes over our beautiful Zion landscape in anticipation of winter, we’re gobbling up every precious minute outdoors with loved ones – and we hope you will, too. When REI launched the #optoutside movement a few years ago, they gave priority to employees over profits. Rather than open stores on the …

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Opt out of Black Friday and Visit Zion Instead

Last year, sports retailer REI announced that it would close its stores on Black Friday, sparking the #OptOutside movement. In 2016, over 2.25 million people on social media are pledging to #OptOutside, sharing photos and ideas of how they’ll be spending Black Friday communing with nature instead of fighting crowds of people trying to score shopping deals. The day after Thanksgiving …