#OptOutside: A New Black Friday Tradition We Can Really Be Thankful For

The holiday season inspires us to be reflective. As fall drapes over our beautiful Zion landscape in anticipation of winter, we’re gobbling up every precious minute outdoors with loved ones – and we hope you will, too. When REI launched the #optoutside movement a few years ago, they gave priority to employees over profits. Rather than open stores on the …